The Sawyers View-Master Model E (#2015) was
produced between 1955 and 1961 and was the replacement for the Model C. It was made from bakelite. This viewer
is very easy to find and was made by Sawyers in the USA, Belgium, France,
and Australia. Sawyers also manufactured a light attachment (#2051) for
this model of viewer. It ran from two 'D' size batteries and worked very
well although it was withdrawn from sale a year before the viewer went
out of production.
The Model E Light Attachment
Model E Viewers were made in several
countries, including India, Belgium, France, Spain, Australia and the USA.
The pictures below show the markings from a couple of uncommon models,
made in France and Australia. The French viewer was only made for a short
time in 1957.
Spanish Model E
The Spanish Model E was once
thought of as rare, but in recent years many have been discovered,
although they are still quite difficult to find. It's construction is greatly inferior to the USA
manufactured version of the black Model E. The two halves of the viewer
body do not meet as precisely and the viewer is considerably lighter
than it's American cousin. Even the red advance lever is of lower
quality The seam line down the side of the lens is more pronounced and
astonishingly, the View-Master logo is upside down!.
Look for the word VISOR on the box.
(Viewer in Spanish)
The advance knob is pinned on the
Spanish Black Model E
Made in Spain is located between the
eye pieces and the logo is upside down!
The country of manufacturer mark
and French Model E box.
Notice the word Visionneuse on the box, (French for 'viewer'). The French
made Model E is worth approximately eight times the value of the standard
brown USA manufactured viewer and the Australian version about seven times
An Australian Model E
An Australian Manufactured Reel
The flash from the side of an Australian Model E box
A 1955 black Model E with red
Model E viewers were only manufactured in Portland Oregon and had either a
red or ivory advance lever, with red being the more common colour.
The ivory advance lever version
There are a number of colour variations in existence
for Model E viewers. These variations were made in Belgium and not sold in
the United States. The non-standard colours were maroon, cream, grey, blue
(with a red advance lever) and red (with a yellow advance lever). This viewer cost 19/11 in UK pre-decimal money (a penny less than a £).
Cherry Red with yellow advance
Blue with red advance
A pin (or badge) dating to
Originally thought to have been given to dealers, it
has since come to light that these were given away for promotional
purposes to advertise the arrival of the Model E viewer in 1955 when it
was first launched.