The View-Master Model L has been
used extensively for advertising and promotional purposes. It is still
in production today and specialist reel manufacturers supply it with
custom produced reels.
This Model L is an ebay branded 3-D View-Master
complete with a reel of ebay's "Behind the Brand" showing highlights of
ebay's brand campaign launch from November 11, 2002 - "Do it ebay". The
reel shows several shots from the print campaign.
This is cool piece of ebay history, designed to
generate excitement inside the company about the ad campaign.
This item was not available to the general public.
Ebay has played a significant role in popularising
the collecting of Stereo Viewers and Reels. Many items that were either
unknown or hard to find have become accessible to everyone through their
online auction site.
The one shown below was given away by Insight
Technologies and has it's logo on the front and comes with a reel
showing it's products.
A standard Model L, but in black with gold
highlighting, was used by Buick to advertise their new range of
"Century" vehicles in 1997
Model L View-Masters have been
used extensively to promote other brands of goods.
Below is a Model L in shocking pink bearing the Barbie brand name.
This was available in a boxed set with three Barbie reels.
Sawyers View-Master Slide-Rule
Promotional Aid
The item below is a slide-rule that was given as a
promotional aid to potential and established View-Master dealers. These
were handed out in their thousands in the 1950's, but are almost
impossible to find these days.
PAS Promotional Viewer
Although this looks like a Model L
it actually isn't, it is a Chinese rip-off version, but that doesn't
detract from the package put together by software company PAS. The reel
included with the viewer tells of Super IntergrityMan's quest to
supply tools to an fictional engineer, Joe Thomas, to assist him with
his process automation.